Logo
The Ideal logo is a stylized magpie (Pica pica), designed with smooth curves and a geometric sensibility. The magpie represents curiosity, intelligence, and the ability to collect and organize — qualities that reflect the project's data-focused philosophy.
Variants
The logo is available in four variants to cover different contexts:
| Variant | File | Use case |
|---|---|---|
| Color (light) | logo.svg | Light backgrounds, documentation, web |
| Color (dark) | logo-dark.svg | Dark backgrounds, dark mode UI |
| Mono (black) | logo-mono-black.svg | Print, grayscale on light backgrounds |
| Mono (white) | logo-mono-white.svg | Print, grayscale on dark backgrounds |
Color (light)
Color (dark)
Mono (black)
Mono (white)
Usage guidelines
- Do use the appropriate variant for the background. Use the light version on light backgrounds and the dark version on dark backgrounds.
- Do maintain the logo's aspect ratio when scaling.
- Do leave sufficient clear space around the logo — at least the height of the magpie's head on all sides.
- Don't rotate, distort, or add effects (shadows, glows, outlines) to the logo.
- Don't change the logo's colors outside of the provided variants.
- Don't place the color logo on busy or low-contrast backgrounds where it becomes hard to distinguish.
Downloads
All logo files are available in the repository at static/img/: